Enterprise Television- Unity Bank Unveils Brand Ambassador
Unity Bank Plc is poised to launch a product specifically designed for the younger generation in the 18-35 years age bracket, as part of its drive on retail banking, particularly targeting the youth market.
As a result, the bank has unveiled multiple award-winning singer, song writer, and creative designer, Adekunle Gold, as its youth brand ambassador.
A statement from the Bank’s Head of Retail Banking & Small and Medium Enterprises, Funwa Akinmade, said that the choice of Adekunle Gold is a strategic partnership aimed at defining and reinforcing the Bank’s brand in the youth space through value creation, product innovation and creative marketing initiatives targeted at impacting the unique lifestyle of youths and encouraging the right behavior.
“Adekunle Gold, a multi-talented artist, epitomises the composite-lifestyle-offering of the product which is designed to promote financial inclusion, encourage inspirational thinking, reward creativity and empower customers in the demography of high school students, undergraduates, NYSC members, young professionals, entrepreneurs and ‘positively disruptive innovators,” she said.
Akinmade further noted that the partnership signposts the Bank’s determination to productively engage this significant segment whilst reinforcing the Bank’s vision of being a retail bank of choice through the promotion of creativity, encouragement of hard work and motivation of youths with the provision of tailor-made Banking solutions.