Twitter Change Policy for Political Ads.


Twitter has announced new criteria for all of its advertising with special attention on its political ads. The changes come in the wake of revelations that Russia meddled in the U.S. election, in part, by purchasing ads on Facebook and Alphabet’s Google, and by creating fake accounts on Twitter.

The company said in a blog post that it would launch a new “transparency center” in the coming weeks which will show users, “who is advertising on Twitter, details behind those ads, and tools to share your feedback with us.”

The changes come as a bipartisan bill, called the Honest Ads Act legislation, was proposed by some members of the Senate and Congress just last week.

The company said the new transparency center will show all of the ads currently running on Twitter, how long they’ve been running, and which ad creative is associated with them. It will also shed some light on which ads are targeted toward each user and the information that’s being used to determine that ad targeting.

Twitter also said that it’ll let users report ads they feel are inappropriate or give negative feedback about them, even if the ads they’re reporting aren’t specifically targeted toward them.