Nissan to Encourage Young Black Entrepreneurs

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Enterprise Television-  Nissan to Encourage Young Black Entrepreneurs

Nissan Automobile Company said the newly developed supplier base is an initiative to encourage young black entrepreneurs to become suppliers.

The company said it will continue to produce a high number of engineers at Rosslyn through its graduate development programme, which has been supporting South Africa employees to become master trainers by sending them to Nissan manufacturing plants across the world.

Nissan Nigeria explained that to drive future growth, Nissan would focus on further developing its dealership network in South Africa with the improved customer experience and enhanced facilities, while it continues to work to increase its share of the passenger vehicle market, and maintaining its strong position in bakkies in the year.

The Managing Director of Nissan South Africa Mike Whitfield, said Nissan was the first manufacturer to introduce the electric vehicle to South Africa, with the Nissan LEAF launched locally in 2013. Globally, more than 300,000 units of the LEAF have been sold, more than any other electric vehicle.

According to him, the global automotive industry was going through revolutionary technological change, with electric vehicles, autonomous driving and connectivity, noting that South Africa had the potential to lead the continent in embracing this change.

Whitfield explained that the automotive industry in South Africa and the economy stood to benefit, but noted that to do so, the country needed to ensure that the infrastructure and support were in place to help build demand for these products.

However, the company revealed that its passenger vehicles grew 44 per cent against the previous year and bakkies (pick-ups) mustering a share of 19.5 per cent up by nearly a fifth within the same period.

The company confirmed Datsun, the brand’s highest market share in South Africa since 1981 similarly rose to 1.3 per cent, just as the Sub-Saharan Africa sales also grew, rising to 13.9 per cent when compared with the previous year.

Whitfield said Nissan was poised to build on its success with further growth on the continent.

He added: “We have invested almost R1 billion rand to increase the efficiency of our plant at Rosslyn increasing automation without reducing jobs, and in training and skills development for our people.”