Twitter Struck a Deal With Major League Soccer

TORONTO, ONTARIO - DECEMBER 09: Captain Michael Bradley #4 of Toronto FC and Captain Nicolas Lodeiro #10 of Seattle Sounders battle for the ball during the 2017 Audi MLS Championship Cup match between Toronto FC and Seattle Sounders FC at BMO Field on December 09, 2017 in Toronto, Ontario, Canada. Toronto won the match with a score of 2 to 0. Toronto secured the 2017 MLS Championship. (Photo by Ira L. Black/Corbis via Getty Images)

Enterprise Television- Twitter Struck a Deal With Major League Soccer

Twitter has struck a 3-year deal with Major League Soccer that will give it a selection of weekly video, including “at least” 24 live matches.

The arrangement will turn Univision’s normally Spanish-language broadcasts into English-language streams for Twitter users in the US, according to

This has also provides highlight clips worldwide through MLS’ Twitter accounts, and should include other videos tied to the season’s “big events.”

However, MLS will certainly be happy, as the Twitter deal comes shortly after YouTube TV reached streaming deals with Los Angeles FC and the Seattle Sounders.

This is really just one part of a long-term strategy to become a hub for as many sports as it can. The more live games it has, the more likely it is to keep you engrossed. That, in turn, lures in more advertisers and could help grow Twitter’s relatively stagnant user base.