Enterprise Television- Guinness Sets Aside N7.2m for Maltavator Challenge
Guinness Nigeria Plc, makers of Malta Guinness has set aside $20,000 (N7.2million) for the winner of its pan African television show, Maltavator challenge.
The program will see home-grown Nigerian talents compete against contestants from Ethiopia, Ghana and Ivory Coast to see who can best fuel their greatness by turning the Malta goodness into greatness.
The Brand Manager, Malta Guinness and Premium Non-Alcoholic Drinks, Ifeoma Agu said the brands aim is not just to care about their consumers, but also to fuel their greatness with exciting platforms such as this to demonstrate the brand’s purpose which is to fuel the can do spirit of Nigerians.
According to her, the Maltavator challenge brings to life our brand purpose of ‘fuelling the greatness’ of Nigerians and there is no better way of showing this than pitching this greatness alongside contestants from other countries.
Agu noted that Malta Guinness is perhaps the only Malt drink that can create this bold platform, because we are present in over thirteen (13) countries across Africa, fuelling the greatness of Africans as they turn the Malta Goodness into Greatness.